zest-y
blog.
Brand personality
Brands aren't just about what they sell; they're about how they make you feel. It's like meeting a new mate at a party - some brands are the life of
What role does organic social media play in your business?
In today's digital landscape, navigating the world of social media has become a pivotal aspect of a successful marketing strategy for local businesses. Organic social media, a term often heard
What is ‘tone of voice’, and why is it important?
No, it’s not making sure that you’ve still got your customer service voice on and you’re not getting sassy after that fifth call in a row (that *probably* is a
Is it time to hire a marketing agency?
You finally reached that point. The point where your marketing needs can no longer be looked after on the side of someone’s desk, but you can’t *yet* justify hiring a
Zest blog – what are content pillars and why does my business need them?
When it comes to social media, there’s a lot of buzz words frequently thrown around. Think, User-Generated-Content (UGC), influencers, boosted post, clickbait, direct messages, traffic, vanity metrics and more. However,
What’s the process of designing a logo?
When starting a new business, often one of the first things you need to consider is your brand. What’s it going to look like? What are people going to think