Brand personality
Brands aren't just about what they sell; they're about how they make you feel. It's like meeting a new mate at a party - some brands are the life of
What role does organic social media play in your business?
In today's digital landscape, navigating the world of social media has become a pivotal aspect of a successful marketing strategy for local businesses. Organic social media, a term often heard
What is ‘tone of voice’, and why is it important?
No, it’s not making sure that you’ve still got your customer service voice on and you’re not getting sassy after that fifth call in a row (that *probably* is a
Is it time to hire a marketing agency?
You finally reached that point. The point where your marketing needs can no longer be looked after on the side of someone’s desk, but you can’t *yet* justify hiring a
Zest blog – what are content pillars and why does my business need them?
When it comes to social media, there’s a lot of buzz words frequently thrown around. Think, User-Generated-Content (UGC), influencers, boosted post, clickbait, direct messages, traffic, vanity metrics and more. However,
What’s the process of designing a logo?
When starting a new business, often one of the first things you need to consider is your brand. What’s it going to look like? What are people going to think
Repeat after us: Employee advocacy IS key
You may think that it’s a given that your employees are strong advocates for your business, or, you may not even think about it at all because you assume it’s
Why it’s important to digitally evolve your business
For over 19 years, Zest has been working with local businesses to build brand awareness and sales. In the early days? This involved *lots* of press, radio and TV (remember
Is a blog really necessary for my business?
Firstly, let’s answer one of the most common questions we get asked by our clients – “do people *actually* read blogs?” YES, they do (we feel like you knew that
Should your business be on TikTok?
You’ve likely heard it many times now – TikTok is the new Instagram (ugh, we know). BUT, hear us out. With over 1 billion active users and 104 million downloads