In today’s digital landscape, navigating the world of social media has become a pivotal aspect of a successful marketing strategy for local businesses. Organic social media, a term often heard but frequently misunderstood, holds immense potential for businesses looking to thrive in the digital space. For many small to medium-sized enterprises, the realm of social media can feel daunting. However, understanding the importance of a consistent organic social media strategy is key to unlocking its true potential.


So, what is organic social media?

Organic social media involves the creation, publishing, and sharing of content on various social media platforms without leveraging paid promotion. For many local businesses, juggling the demands of creating engaging content, managing multiple platforms, and establishing a consistent online presence can be overwhelming.


Building brand visibility and relationships

In a landscape where visibility is paramount, organic social media plays a significant role in enhancing a brand’s presence. It enables businesses to engage with the local community and build lasting relationships. From showcasing unique products to sharing behind-the-scenes glimpses of operations, organic social media humanises brands, fostering a sense of connection and trust. Through consistent and engaging content, businesses can nurture a loyal customer base that feels connected to their brand values.


Supporting a paid ads strategy for lead generation

While organic social media lays the groundwork for brand visibility and relationships, it also serves as a strong foundation for a successful paid ads strategy. Organic content forms the basis on which paid advertisements can flourish. Research shows that 75% of internet users turn to social media for brand research, emphasising the impact of a strong organic presence.

According to statistics from Sprout Social, 80% of consumers say that brand familiarity makes them more likely to buy on social media, and a significant number of users trust influencer recommendations. This further shows the importance of a holistic organic strategy to instil trust and credibility that can later be amplified through targeted paid campaigns.


For local businesses, harnessing the potential of organic social media is more crucial than ever. However, the time and expertise required for effective social media management might be challenging for many business owners. If you find yourself struggling to manage your social media presence, it may be time to give the team at Zest a call. We specialise in social media management, crafting digital marketing strategies, and ensuring a consistent online presence for businesses across various industries. Let us help you navigate the ever-changing digital landscape, allowing you to focus on what you do best—running your business.