Firstly, let’s answer one of the most common questions we get asked by our clients – “do people *actually* read blogs?”
YES, they do (we feel like you knew that was coming!). As users continue to soak up value-driven content across the web, here are some reasons why you need a blog on your website, like yesterday:
- Bare your soul! Well, maybe not, but a blog will allow you to share relevant information about your products and services in a way your users care about. Rather than just straight selling to customers or clients, you can better explain the features and benefits behind your products and services and how they can be of use.
- You’re a subject matter expert. By sharing your thoughts and expertise with the world via a blog, you are establishing your authority in the field.
- It can help with your website’s SEO. And we all know that improving our organic search results is key! By publishing regular blog content full of keywords and terms relevant to your industry/products/services, you increase your chances of being found via organic search results online (thanks Google!).
- Build brand affinity. By giving your opinion and thoughts on your industry/products/services, you can humanise your brand and build an emotional connection between your brand and your customers.
If you’re looking to develop a blog for your business, give us a call to chat. We can help with drafting and publishing blog content for your business to ensure you’re getting the most out of each and every post.
