You’ve likely heard it many times now – TikTok is the new Instagram (ugh, we know). BUT, hear us out. With over 1 billion active users and 104 million downloads in July 2022 alone, there’s a reason why it seems like everyone is talking about this video sharing app.
It’s easy to say TikTok is an app for the younger generations, however the percentage of TikTok users aged between 25 to 45 is now a whopping 44.9%. Why should you care about this? Well, it shows that the TikTok userbase is aging up, so now is the time to get on the app and ensure you’re growing your organic following early.
If you’re not already on TikTok, here’s 3 reasons why this app could be the magic your organic marketing mix needs:
- Your target audience includes Gen-Z, or will in the future.
Gen-Z now prefers TikTok over Instagram, and they are not the only ones. Assuming that TikTok is just for young people could be a costly business mistake, with a large portion of users now over the age of 25. Now to totally blow your mind – 8 new users join TikTok EVERY SECOND. Even crazier? These users spend an average of 89 minutes per day on the app. That’s a huge base of users that are actively engaged each day that you could be unintentionally ignoring by assuming it’s an app for teens.
- You’re creative with video
TikTok is all about lip syncing, dancing, skits and storytelling. With so many trends and features, the storytelling possibilities on TikTok are huge. If you have a product or service that you could spend all day talking about, then it’s time to get creative and share your stories on TikTok.
- You want to sell products online.
According to Later, TikTok users are 1.5x more likely to immediately buy something they found on TikTok, and 2.4x more likely than other platforms to create a post and tag a brand after buying a product. So not only can you actively promote and sell your products via TikTok, you’re also more likely to generate UGC from purchases via TikTok.
Want to learn more about getting your business on TikTik? Or unsure of how to get started with social video marketing? Contact our digital marketing team to chat about how we can help!
