For over 19 years, Zest has been working with local businesses to build brand awareness and sales. In the early days? This involved *lots* of press, radio and TV (remember when we only had a few stations to choose from?). Letterbox drops were big, billboards were a given, and advertising on the back of a bus was something you just *had* to include in your budget.
These days? While press, TV and radio ads, outdoor signage and printed collateral still has their place, it has largely been replaced by digital strategies to reach a desired audience. Those businesses who fail to adopt a digital strategy risk being left behind and held at a disadvantage to their competitors.
Here’s some key statistics that show you just *why* adopting a digital strategy is key for your business in 2023:
- Australia’s online shopping industry is worth over $47 billion dollars, growing by 8.9% in 2022
- 4% of global internet users visit online retail stores
- In 2022, 57% of Australians aged 16-64 purchased a product or service online
- 3% of Australians have purchased online products and services via social media
- 90% of all Instagram users follow at least one business account
- 83% of Australians say they have discovered a new product or service while using Instagram
Another, somewhat alarming statistic – one in four small to medium-sized businesses (SMBs) do not allocate any of their marketing budget to social media costs. With social media and other digital marketing playing such a key role in the way consumers find and purchase products and services, adopting a digital marketing strategy is key.
Here are some ways that our team of web developers, digital strategists, copywriters and content creators can help get your business on the front foot in the digital space:
- Develop a slick, well-designed website that is search engine and conversion rate optimised, mobile responsive, and user friendly;
- Take high-quality, branded photography and video (because stock imagery is so 2020);
- Develop a social media strategy tailored to your business and audience, including Facebook, Instagram, LinkedIn and TikTok;
- Develop, send and nurture your email database;
- Develop and manage your paid ad activity on Meta and Google to meet your campaign objectives; and
- Provide personalised training for your staff so they can support your marketing needs in-house too.
Our team has *literally* spent years creating digital success stories for our clients, so if you want to be one of them, now’s the time to chat. Give us a call or send us an email now to book in a free catch up to discuss your business needs.
