What is ‘tone of voice’, and why is it important?
No, it’s not making sure that you’ve still got your customer service voice on and you’re not getting sassy after that fifth call in a row (that *probably* is a
No, it’s not making sure that you’ve still got your customer service voice on and you’re not getting sassy after that fifth call in a row (that *probably* is a
When it comes to social media, there’s a lot of buzz words frequently thrown around. Think, User-Generated-Content (UGC), influencers, boosted post, clickbait, direct messages, traffic, vanity metrics and more. However,
For over 19 years, Zest has been working with local businesses to build brand awareness and sales. In the early days? This involved *lots* of press, radio and TV (remember
Firstly, let’s answer one of the most common questions we get asked by our clients – “do people *actually* read blogs?” YES, they do (we feel like you knew that
You’ve likely heard it many times now – TikTok is the new Instagram (ugh, we know). BUT, hear us out. With over 1 billion active users and 104 million downloads
All too often, we hear people say, "Social media? Our admin team takes care of that". And every time, we shudder. Don't get us wrong, we acknowledge that not every
Marketing is not a seasonal thing. It’s so easy to let your marketing slide as the months get cooler. Not only does this make it harder to keep your business
What is it that makes you realise it's time for a brand refresh? Sometimes we have clients who tell us they woke up one day and just *knew* it was
The new year is a great time to start planning how you can grow and develop your business further, and we are here to support you with a range of
Some people worry at the thought of online reviews but fear not - reviews can be really awesome for your business! There are several ways your clients can review your