You may think that it’s a given that your employees are strong advocates for your business, or, you may not even think about it at all because you assume it’s a given, but sadly, quite often your employees don’t give it any thought either. This is generally the case because it’s purely not thought about and you as the employer and they as the employees don’t understand the difference that it can make.
What is employee advocacy you ask? It’s simply having your employees (yourself included!) show their support for the business in ways such as liking any social media pages the business has, the occasional share of a post or a vacancy in the office, suggesting the business when friends are saying they need a service and so forth.
Why does it make such a difference? Your employees and their personal profiles are great sharing platforms and can reach a wider audience, or an audience who just generally wouldn’t see or hear about your business and the services. Personal profiles can also be a better way to reach a larger audience authentically, both potential customers and other businesses. Reach is not only increased through the sharing of content but also through a simple comment on a post, a simple yet effective action!
Whether it’s through a social media platform, a suggestion, or a conversation in person, employee advocacy enhances marketing efforts at no cost, has a strong potential to increase sales or client base, and helps enhance the public positive perception of the business. For something that comes at no cost, encouraging employee advocacy is one of the best things you can do for your business and its marketing strategy.
Want to discuss marketing strategy and or your businesses online presence? Contact our digital marketing team – https://zesttas.com.au/service/digital-marketing
