If you’ve got social media accounts for your business, you’re off to a great start. The next step is creating engaging content that will encourage follower growth and interaction with your posts. This will increase your exposure to potential new followers and give you a solid foundation for paid social media advertising (see this blog post for more on that).

The bottom line is fun and engaging content will do you wonders!

Here are a few tips on how to create it.

Educate Your Audience

Let your followers know who you are, what you do, and importantly, WHY you do it. Sharing your business’ backstory is a great way to build a connection with your followers. People will be more invested in your brand when they feel like they really *know* you, so regular updates about your brand’s story are great.

Show Off Your Team

Your audience will love to see the real faces behind your brand, simple headshots and bios are always a good idea, as well as images of your team hard at work. You can reintroduce your team often, as you are sure to have some new followers to meet. You can also show off some of your best customers or clients (with their consent of course), your followers will enjoy seeing real people who support your business.

Create Visually Appealing Posts

A strong image stands out from the crowd and builds brand recognition. Bright, creative, and unique images will capture attention and increase engagement. Always go with a clear, high-quality photo.

It is important that your posts speak with synergy, create this by using a colour pallet, font, and a recognisable location to take images. This will make your brand personality stronger, with the end goal of audiences recognising your brand with just a glance at your image.

Check out our blog post for more tips on taking an awesome photo.

Opinions and Questions

Followers love a chance to answer your questions or voice their thoughts. Ask questions and opinions relevant to your brand or mix it up by asking some fun and thought-provoking questions. Once people do share their thoughts, be sure to respond! After all, it is *social* media and now more than ever, during the pandemic, people are using platforms to connect with communities and brands.

For all things social media, get in touch with our Zest-y team. We can help build strategy, create content, or even manage your account, to really save you some time and achieve awesome results. Learn more about our digital marketing services here.