All too often, we hear people say, “Social media? Our admin team takes care of that”. And every time, we shudder.
Don’t get us wrong, we acknowledge that not every small business can have a dedicated marketing expert. However, giving the responsibility of managing your social media platforms to the admin team or a young person in the office because they “get” social media is not the answer (just because you use social media, doesn’t mean you know how to ‘use’ social media, get it?).
There’s a huge difference between posting for the sake of posting and taking a strategic approach to social media. Being strategic allows you to determine what your business goals are and what you need to do to achieve them. It allows you to build brand awareness, make connections with new and existing customers, and sell products directly to your target market. But, only if done well.
Social media isn’t the be all and end all marketing strategy – it should form a part of your marketing mix and digital marketing strategy. “Why”, you say? Like traditional advertising and marketing, you need to consider your digital presence; how you want to present yourself online, the type of regular content being published, and the best platforms to connect with your clients.
Being strategic in your digital content creation and planning means you can take the guesswork out of engaging with your intended audience, having an online presence that is reflective of your brand and personality, and content that is equally informative as it is interesting for new and existing clients to engage online. It’s not called “social” media for nothing!
As one of the most powerful marketing tools a business has readily available to them, we only ask that you take it seriously. And if you don’t have the time to take it seriously, come and chat with us. We can show you just how seriously easy it can be 😉 .
